A hierarchical approach to measure service performance in the resort hotel's service encounters / Yun Yang and Andrew Chan

Although a number of researchers have proposed models to better investigate service performance in the hospitality industry, many of them are still along the Oliver's (1981) expectation-disconfirmation theory. To more effectively and directly measure service performance, the performance-based m...

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Main Authors: Yang, Yun (Author), Chan, Andrew (Author)
Format: Book
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2010-04.
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