Exploring Baba and Nyonya culture via multiple image lenses : food travellers' perspective / Jason M. S. Lam...[et al.]

• मुख्य लेखकों: M. S. Lam, Jason (लेखक), Lee, Sean (लेखक), Ling, Goh Mei (लेखक), Melatu Samsi, Siti Zakiah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus, 2017-12.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...