Exploring Baba and Nyonya culture via multiple image lenses : food travellers' perspective / Jason M. S. Lam...[et al.]
This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus,
2017-12.
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| Subjects: | |
| Online Access: | Link Metadata |
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