Exploring Baba and Nyonya culture via multiple image lenses : food travellers' perspective / Jason M. S. Lam...[et al.]

• Hoofdauteurs: M. S. Lam, Jason (Auteur), Lee, Sean (Auteur), Ling, Goh Mei (Auteur), Melatu Samsi, Siti Zakiah (Auteur)
• Formaat: Boek
• Gepubliceerd in: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus, 2017-12.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...