How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sam...
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2017-12.
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