Brand positioning of Kota Bharu as Islamic city / Hasnina Hassan,Ghazali Ahmad and Roslizawati Che Aziz

Over the last 30 years, place marketing has become an increasingly mutual strategy for entrepreneurial cities, regions and countries seeking to gain advantage in a competitive environment. Competition between places is global. Kota Bharu is the state capital of Kelantan, on the east coast of Peninsu...

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Opis bibliograficzny
Główni autorzy:	Hassan, Hasnina (Autor), Ahmad, Ghazali (Autor), Che Aziz, Roslizawati (Autor)
Format:	Książka
Wydane:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2017-09.
Hasła przedmiotowe:	Article PeerReviewed
Dostęp online:	Link Metadata
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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