Role of photo stimuli on tourists' attitudes and brand recognition ofout-door advertisement / Mas Azianna Abdul Razak and Faiz Izwan Anuar

• Asıl Yazarlar: Abdul Razak, Mas Azianna (Yazar), Anuar, Faiz Izwan (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2017-09.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Despite extensive research on advertising and its consequences, there is still a lack of research investigating modern and creative advertising strategy in shaping destination image. To fill the research gap, this quantitative approach study assesses the impact of tourism photo stimuli attributes on...