Community assimilation: exploring dimension of Melaka tourismproduct / Mohamad Daim Darson...[et al.]

• Main Authors: Darson, Mohamad Daim (Author), Md. Hasim, Ahmad Khairuman (Author), Adanan, Akmal (Author), Mohd Kodri, Aida Nur (Author)
• Format: Book
• Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of...