Customer's acceptance, usage and M-satisfaction of Mobile HotelReservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]
This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...
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| Main Authors: | , , , , |
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| Format: | Book |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2017-09.
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| Online Access: | Link Metadata |
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