Customer's acceptance, usage and M-satisfaction of Mobile HotelReservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

Customer's acceptance, usage and M-satisfaction of Mobile HotelReservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...

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Main Authors: Ismail, Mohd Noor Ismawi (Author), Hemdi, Mohamad Abdullah (Author), Sumarjan, Norzuwana (Author), Hanafiah, Mohd Hafiz (Author), Zulkifly, Muhammad Izzat (Author)
Format: Book
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2017-09.
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