Customer's acceptance, usage and M-satisfaction of Mobile HotelReservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

• Váldodahkkit: Ismail, Mohd Noor Ismawi (Dahkki), Hemdi, Mohamad Abdullah (Dahkki), Sumarjan, Norzuwana (Dahkki), Hanafiah, Mohd Hafiz (Dahkki), Zulkifly, Muhammad Izzat (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2017-09.
• Fáttát: Article; PeerReviewed
• Liŋkkat: Link Metadata

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...