Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

• मुख्य लेखकों: Nina Farisha, Isa (लेखक), Nor Adila, Rosli (लेखक), Fairuz, Hakim (लेखक), Irina, Mohd Akhir (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...