Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...

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Bibliographic Details
Main Authors: Nina Farisha, Isa (Author), Nor Adila, Rosli (Author), Fairuz, Hakim (Author), Irina, Mohd Akhir (Author)
Format: Book
Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
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