Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2017-09.
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| Online Access: | Link Metadata |
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