Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]

This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang's food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local t...

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Bibliographic Details
Main Authors: Hashim, Norliana (Author), Kamarulzaman, Wan Dzafarul Ariff (Author), Mohamed Idris, Aida Khalida (Author), Salleh, Rashid (Author)
Format: Book
Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2017-09.
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