Effect of information source on Sabah destination image and non-visitors' behavioral intention / Norliza Aminudin...[et al.]

This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...

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Asıl Yazarlar: Aminudin, Norliza (Yazar), JeraJen, Soumin (Yazar), Abdul Razak, Intan Rahayu (Yazar), Tarmudi, Sabrina (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2017-09.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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