Effect of information source on Sabah destination image and non-visitors' behavioral intention / Norliza Aminudin...[et al.]
This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus,
2017-09.
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| Online Access: | Link Metadata |
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