The 'Me-Too' phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]
This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer's buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual ana...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
2016.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |