The 'Me-Too' phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]
This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer's buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual ana...
में बचाया:
मुख्य लेखकों: | , , , , |
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स्वरूप: | पुस्तक |
प्रकाशित: |
2016.
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विषय: | |
ऑनलाइन पहुंच: | Link Metadata |
टैग: |
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इंटरनेट
Link Metadata3rd Floor Main Library
बोधानक: |
A1234.567 |
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प्रति 1 | उपलब्ध |