The 'Me-Too' phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]

This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer's buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual ana...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Amin Nudin, Anith Liyana (लेखक), Shamsudin, Wan Nur Khalisah (लेखक), Abdul Ghafar, Izwan (लेखक), Samsuri, Norsharina (लेखक), Mohamed Yussof, Fatrisha (लेखक)
स्वरूप: पुस्तक
प्रकाशित: 2016.
विषय:
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Link Metadata

3rd Floor Main Library

होल्डिंग्स विवरण से 3rd Floor Main Library
बोधानक: A1234.567
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