The 'Me-Too' phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]
This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer's buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual ana...
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Main Authors: | Amin Nudin, Anith Liyana (Author), Shamsudin, Wan Nur Khalisah (Author), Abdul Ghafar, Izwan (Author), Samsuri, Norsharina (Author), Mohamed Yussof, Fatrisha (Author) |
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Format: | Book |
Published: |
2016.
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Online Access: | Link Metadata |
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