Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce t...

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Main Authors: Samsuri, Norsharina (Author), Amin Nudin, Anith Liyana (Author)
Format: Book
Published: 2016-06.
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3rd Floor Main Library

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Call Number: A1234.567
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