Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

• मुख्य लेखकों: Amrahi, Amirul Muidz (लेखक), Mohd Radzi, Salleh (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2014.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...