Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

• Hoofdauteurs: Mohd Shariff, Fadzilah (Auteur), Ahmad Sapawi, Dg. Khairunisa (Auteur), Wee, Hassnah (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2016.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...