Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

• Autori principali: Mohd Shariff, Fadzilah (Autore), Ahmad Sapawi, Dg. Khairunisa (Autore), Wee, Hassnah (Autore)
• Natura: Libro
• Pubblicazione: 2016.
• Soggetti: Article; PeerReviewed
• Accesso online: Link Metadata

The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...