Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...
में बचाया:
| मुख्य लेखकों: | , , |
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| स्वरूप: | पुस्तक |
| प्रकाशित: |
UiTM Press,
2017.
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| विषय: | |
| ऑनलाइन पहुंच: | Link Metadata |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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इंटरनेट
Link Metadata3rd Floor Main Library
| बोधानक: |
A1234.567 |
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| प्रति 1 | उपलब्ध |