The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]

• Main Authors: Mohd Salleh, Mohammad Zaim (Author), Muhamad Yunus, Nor Sara Nadia (Author), Abdul Ghani, Nadiah Maisarah (Author), Arifin, Norafifa (Author), Mohd Ali, Ainunnazlee (Author)
• Format: Book
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, 2018-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...