The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]

In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Salleh, Mohammad Zaim (Author), Muhamad Yunus, Nor Sara Nadia (Author), Abdul Ghani, Nadiah Maisarah (Author), Arifin, Norafifa (Author), Mohd Ali, Ainunnazlee (Author)
Format: Book
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, 2018-12.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Link Metadata

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available