Generation Y Purchase Intention of Personal Care Products:The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor'ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid,Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on M...
Saved in:
Main Authors: | Mohamad Yunus, Noor'ain (Author), Mat Som, Rohana (Author), Abdul Majid, Afiza (Author), Ungku Abdul Aziz, Ungku Munirah (Author), Mohd Abas, Mohd Khalid (Author) |
---|---|
Format: | Book |
Published: |
Faculty of Business and Management ; UiTM Press,
2018-12.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Simplified woven fabric geometry for tensile and bending analysis / Ungku Nur Ainaa Ungku Mohd Aziz, Suzaini Abdul Ghani and Mohamad Faizul Yahya
by: Ungku Mohd Aziz, Ungku Nur Ainaa, et al.
Published: (2022) -
Food safety culture and risk factors: a case study in Melaka tourist spots/ Ungku Fatimah Ungku Zainal Abidin ... [et al.]
by: Ungku Zainal Abidin, Ungku Fatimah, et al.
Published: (2022) -
Artificial Intelligence's impact on social entrepreneurship / Noorain Mohd Nordin
by: Mohd Nordin, Noorain
Published: (2023) -
The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon
by: Mohd Nordin, Noorain, et al.
Published: (2019) -
Landslide susceptibility mapping using GIS approach / Munirah Radin Mohd Mokhtar and Suriani Ngah Abdul Wahab
by: Mohd Mokhtar, Munirah Radin, et al.
Published: (2021)