Generation Y Purchase Intention of Personal Care Products:The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor'ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid,Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas

• প্রধান লেখক: Mohamad Yunus, Noor'ain (লেখক), Mat Som, Rohana (লেখক), Abdul Majid, Afiza (লেখক), Ungku Abdul Aziz, Ungku Munirah (লেখক), Mohd Abas, Mohd Khalid (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Faculty of Business and Management ; UiTM Press, 2018-12.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on M...