The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein

At present, generation Y represents the most population in the world and their acceptance either as consumers, users or clients plays a significant and important role in making the business world doomed or brighter. Therefore, their behaviour plays the most important role in ensuring e-commerce does...

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Autor principal: Hussein, Zuhal (Autor)
Formato: Libro
Publicado: IAEME Publication, 2019.
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