Color in packaging / Shahrul Azmeer Azman

• Yazar: Azman, Shahrul Azmeer (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Art and Design, 2020.
• Konular: Article; NonPeerReviewed
• Online Erişim: Link Metadata

Consumers in the purchase of goods, first impressions are colour, and then shape, in the initial contact with the goods within 20 seconds, 80% colour sense, 20% sense form, related studies have shown that colour has pioneered momentum (Singh & Srivastava,2011). In the design of goods packaging,...