Color in packaging / Shahrul Azmeer Azman

Consumers in the purchase of goods, first impressions are colour, and then shape, in the initial contact with the goods within 20 seconds, 80% colour sense, 20% sense form, related studies have shown that colour has pioneered momentum (Singh & Srivastava,2011). In the design of goods packaging,...

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Bibliographic Details
Main Author: Azman, Shahrul Azmeer (Author)
Format: Book
Published: Faculty of Art and Design, 2020.
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