eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi
The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...
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Asıl Yazarlar: | Abdul Hadi, Arnieyantie (Yazar), Md Nor, Norfezah (Yazar), Mohd Karim, Nadia Liana (Yazar), Zulkafli, Muhammad Shakir (Yazar), Othman, Nor Adiba (Yazar) |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Universiti Teknologi Mara Cawangan Pulau Pinang.
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Online Erişim: | Link Metadata |
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