eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi

• Main Authors: Abdul Hadi, Arnieyantie (Author), Md Nor, Norfezah (Author), Mohd Karim, Nadia Liana (Author), Zulkafli, Muhammad Shakir (Author), Othman, Nor Adiba (Author)
• Formato: Livro
• Publicado em: Universiti Teknologi Mara Cawangan Pulau Pinang.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...