eWOM : The effect of online review and food quality on the intention to visit a restaurant / Arnieyantie Abdul Hadi

• Glavni autori: Abdul Hadi, Arnieyantie (Autor), Md Nor, Norfezah (Autor), Mohd Karim, Nadia Liana (Autor), Zulkafli, Muhammad Shakir (Autor), Othman, Nor Adiba (Autor)
• Format: Knjiga
• Izdano: Universiti Teknologi Mara Cawangan Pulau Pinang.
• Teme: Article; PeerReviewed
• Online pristup: Link Metadata

The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...