The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]
Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...
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Main Authors: | Mohd Kamal, Saiful Bahri (Author), Zainol, Noorliza (Author), Mahat, Fadhlina (Author), Abdullah, Dahlan (Author), Bahari, Khairil Anuar (Author), Azmi, Nuruddin (Author) |
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Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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Online Access: | Link Metadata |
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