The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...

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Bibliografische gegevens
Hoofdauteurs: Mohd Kamal, Saiful Bahri (Auteur), Zainol, Noorliza (Auteur), Mahat, Fadhlina (Auteur), Abdullah, Dahlan (Auteur), Bahari, Khairil Anuar (Auteur), Azmi, Nuruddin (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
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