The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling

• Asıl Yazarlar: Noorham, Nareesa (Yazar), Syed Anuar, Sharifah Nurafizah (Yazar), Guliling, Hasnawati (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-02.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Over the past decades, skin care products with whitening and lightening function have been introduced to the Asian market and have been recognized as the best-selling product categories in the Asian beauty industry included Malaysia. The needs and desires of people to be beautiful should be the same...