The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling

Over the past decades, skin care products with whitening and lightening function have been introduced to the Asian market and have been recognized as the best-selling product categories in the Asian beauty industry included Malaysia. The needs and desires of people to be beautiful should be the same...

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Main Authors: Noorham, Nareesa (Author), Syed Anuar, Sharifah Nurafizah (Author), Guliling, Hasnawati (Author)
Format: Book
Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-02.
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