Kansikuva

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah

Most of today's business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications sector. In-depth interviews with targeted respo...

Tallennettuna:

Bibliografiset tiedot
Päätekijät:	Putit, Lennora (Tekijä), Abdullah, Mohamad Fariz (Tekijä)
Aineistotyyppi:	Kirja
Julkaistu:	Universiti Teknologi Mara, Selangor: Puncak Alam Campus, 2019.
Aiheet:	Article PeerReviewed
Linkit:	Link Metadata
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Samankaltaisia teoksia

Factors influencing Saudi Arabian women's shoppingbehavior in online purchase activities / Areeg ALMowalad, Lennora Putit
Tekijä: Putit, Lennora, et al.
Julkaistu: (2013)

Linking 'Halal' friendly hotel attributes and customersatisfaction : the islamic tourism sector / Lennora Putit ... [et al.]
Tekijä: Putit, Lennora, et al.
Julkaistu: (2016)

Does eWOM affect guests' experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki
Tekijä: Mohammed Shobri, Nor Diyana, et al.
Julkaistu: (2021)

Theorizing university students' engagement behavior in learning: a Faculty of Business and Management perspective / Siti Halijjah Shariff, Lennora Putit and Maliza Delima Kamarul Zaman
Tekijä: Shariff, Siti Halijjah, et al.
Julkaistu: (2020)

Drivers of social media adoption among SMEs amidst the COVID-19 pandemic / Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee and Lennora Putit
Tekijä: Abd Rahim, Lina Nadia, et al.
Julkaistu: (2022)

Consumers‟ acceptance of 'Halal' credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
Tekijä: Johan, Zaimy Johana
Julkaistu: (2015)

The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob ...[et al.]
Tekijä: Yaakob, Siti Aisyah, et al.
Julkaistu: (2017)

Risk management awareness at Bako National Park / Nuraini Putit ...[et al.]
Tekijä: Putit, Nuraini, et al.
Julkaistu: (2014)

Programming the integration of robot motion and vision for an industrial robot / Mohamad Farizal Rajemi
Tekijä: Rajemi, Mohamad Farizal
Julkaistu: (2004)

An empirical study of direct relationship of service quality, customer satisfaction and customer trust on customer loyalty in Malaysian rural tourism / Zahir Osman
Tekijä: Osman, Zahir
Julkaistu: (2013)

Motivation to donate surplus Food in Malaysia Retail Industry / Saidatul Akma Hamik, Ahmad Fariz Mohamed and Mizuho Sato
Tekijä: Hamik, Saidatul Akma, et al.
Julkaistu: (2021)

Customer Loyalty and Brand Management
Tekijä: Rubio, Natalia
Julkaistu: (2019)

Factors affecting employee turnover intention among generation Y workers in fast-food industry / Nurfarahanim Mohammad Fariz and Fadilah Puteh
Tekijä: Mohammad Fariz, Nurfarahanim, et al.
Julkaistu: (2021)

Performance based approach of Cellular Steel Beam (CSB) exposed / Fariz Aswan Ahmad Zakwan...[et al.]
Tekijä: Ahmad Zakwan, Fariz Aswan, et al.
Julkaistu: (2019)

Performance based approach of Cellular Steel Beam (CSB) exposed to fire / Fariz Aswan Ahmad Zakwan...[et al.]
Tekijä: Ahmad Zakwan, Fariz Aswan, et al.
Julkaistu: (2019)

Conceptual model of volatility index for Islamic Real Estate Investment Trusts (I-REITs) / Mohd Fariz Helmi Husain and Muhammad Najib Razali
Tekijä: Husain, Mohd Fariz Helmi, et al.
Julkaistu: (2021)

Pengaruh Customer Experience Terhadap Customer Loyalty di Sailendra
Tekijä: Putri, Jihan Rahayu
Julkaistu: (2015)

The Impact of Service Quality through Customer Satisfaction on Customer Loyalty
Tekijä: Ishak Sagala, et al.
Julkaistu: (2021)

THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN BANK SULTRA
Tekijä: Abdul Razak, et al.
Julkaistu: (2023)

Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
Tekijä: L. A. Wibowo, et al.
Julkaistu: (2020)

Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
Tekijä: L.A. Wibowo, et al.
Julkaistu: (2019)

Assessment Programme Outcomes (POs) of the solid mechanics course for an engineering diploma programme / Fariz Aswan Ahmad Zakwan, Ruqayyah Ismail and Mohd. Zaini Endut
Tekijä: Ahmad Zakwan, Fariz Aswan, et al.
Julkaistu: (2022)

The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]
Tekijä: Mohd Salleh, Mohammad Zaim, et al.
Julkaistu: (2018)

The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling
Tekijä: Noorham, Nareesa, et al.
Julkaistu: (2020)

Influencing factors of customer loyalty in the malaysian airline industry using structural equation modelling (SEM) / Haslinda Ab Malek ... [et al.]
Tekijä: Ab Malek, Haslinda, et al.
Julkaistu: (2022)

The relationships between service quality, satisfaction, and loyalty of spa customers/ Siti Nadhirah Mohamad, Hasif Rafidee Hasbollah and Siti Fatimah Ab Ghaffar
Tekijä: Mohamad, Siti Nadhirah, et al.
Julkaistu: (2022)

the impact of service quality on customer loyalty in hotel industry
Tekijä: qendah, abd alsalam M.A, et al.
Julkaistu: (2017)

Effect of Customer Experience Quality on Loyalty in Fitness Services
Tekijä: Eskiler Ersin, et al.
Julkaistu: (2022)

Challenges of Covid-19 towards Malaysian Employment / Mohamad Aqil Abd Hamid, Nurul Hidayana Mohd Noor and Aida Abdullah
Tekijä: Abd Hamid, Mohamad Aqil, et al.
Julkaistu: (2021)

PENGARUH BRAND COMMUNITY TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA PADA CUSTOMER LOYALTY
Tekijä: Dewi, Utari Sari
Julkaistu: (2015)

PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY DI BANDUNG GOOD GUIDE
Tekijä: Almira Dhiya Alifah, -
Julkaistu: (2023)

PENGARUH EXPERIENTIAL VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA PADA CUSTOMER LOYALTY
Tekijä: Octaviani, Rizky Ayu
Julkaistu: (2016)

Drivers of e-commerce adoption amongst small & medium sized enterprises (SMEs) in the business service sector / Zahariah Mohd Zain ...[et al.]
Tekijä: Mohd Zain, Zahariah, et al.
Julkaistu: (2020)

Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin ... [et al.]
Tekijä: Saidin, Zainil Hanim, et al.
Julkaistu: (2016)

SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER ENGAGEMENT DAN CUSTOMER LOYALTY PADA KONSUMEN HOTEL DI BANDUNG
Tekijä: Bela Merdianingsih, -
Julkaistu: (2018)

Telecommunication Networks Trends and Developments
Julkaistu: (2019)

Trends in Telecommunications Technologies
Julkaistu: (2010)

Modulation in Electronics and Telecommunications
Julkaistu: (2020)

A conceptual framework for customers' loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor
Tekijä: Seridaran, Sharlini, et al.
Julkaistu: (2021)

Telecommunications Networks Current Status and Future Trends
Julkaistu: (2012)