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Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah

Most of today's business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications sector. In-depth interviews with targeted respo...

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Príomhchruthaitheoirí:	Putit, Lennora (Údar), Abdullah, Mohamad Fariz (Údar)
Formáid:	LEABHAR
Foilsithe / Cruthaithe:	Universiti Teknologi Mara, Selangor: Puncak Alam Campus, 2019.
Ábhair:	Article PeerReviewed
Rochtain ar líne:	Link Metadata
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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