Capitalising on mobile instant messaging for undergraduates business empowerment / Che Faridah Che Mahmood ...[et al.]

• Main Authors: Che Mahmood, Che Faridah (Author), Omar, Nazihah (Author), Adnan @ Abdullah, Norshaieda (Author), Zakaria, Nor Balkish (Author)
• Format: Book
• Published: Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA (UiTM) Shah Alam, 2019-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Mobile Instant Messaging (MIM) or Instant Messaging (IM) via various web-based applications like WeChat, Viber, WhatsApp (WA) and Snapchat have gained much attention. It allows mobile phone users to access instant messaging services right from their smartphones. Despite various general publications...