The effect of retail mix on passengers' motivation to shop at airport terminal outlets / Siti Zaleha Sahak ... [et al.]

• Asıl Yazarlar: Sahak, Siti Zaleha (Yazar), Mohd Yusof, Abdul Wahab (Yazar), Mudri, Erni Yusliza (Yazar), Saidin, Sadinar (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management, 2018.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...