Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

• मुख्य लेखकों: Baba, Noradzhar (लेखक), Mohd Shahril, Aslinda (लेखक), Hanafiah, Mohd Hafiz (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor, 2020-02-29.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...