Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...
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| Main Authors: | , , |
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| Format: | Book |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor,
2020-02-29.
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| Online Access: | Link Metadata |
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