City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad

The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker's brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it's a strate...

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Hoofdauteur: Ahmad, Muhamad Fazil (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Communication and Media Studies, 2018.
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3rd Floor Main Library

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