City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad
The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker's brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it's a strate...
Furkejuvvon:
Váldodahkki: | |
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Materiálatiipa: | Girji |
Almmustuhtton: |
Faculty of Communication and Media Studies,
2018.
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Fáttát: | |
Liŋkkat: | Link Metadata |
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Interneahtta
Link Metadata3rd Floor Main Library
Hildobáiki: |
A1234.567 |
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Njađus 1 | Oažžumis |