Cup of coffee at the library? Factors influencing consumers' acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]

• Main Authors: Ariffin, Hashim Fadzil (Author), Mohd Said, Noraslinda (Author), Hamir, Norhamizan (Author), Lahap @ Wahab, Johanudin (Author), Zainol, Noorliza (Author), Ngelambong, Anderson (Author)
• Format: Book
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...