Malaysians perception on code-switched advertisement / Shairah Hana Sulaiman, Muhamad Izzat Rahim and Mohamad Hanis Yahaya

• Auteurs principaux: Sulaiman, Shairah Hana (Auteur), Rahim, Muhamad Izzat (Auteur), Yahaya, Mohamad Hanis (Auteur)
• Format: Livre
• Publié: Universiti Teknologi MARA, Negeri Sembilan, 2013.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Despite the various researches conducted on the impact of code switching in the marketing field, little is known about the impact of code switching between Bahasa Malaysia and English in advertisements. Therefore this study intended to investigate the impact of usage of code switching between these...