Tourists' Shopping Expectation, Perceived Value and Shopping Satisfaction in Malaysia / Anis Liyana Buliah ... [et al.]

The tourism industry is one of the most important industries to help a country in improving its economy. With the arrival of every foreign tourist, a country's total receipts will simultaneously increase due to a tourist's needs and want which are translated through the spreading of variou...

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Bibliographic Details
Main Authors: Buliah, Anis Liyana (Author), Azmi, Azila (Author), Aminudin, Norliza (Author), Abdullah, Dahlan (Author), Mohd Asri, Dian Aszyanti Atirah (Author)
Format: Book
Published: Universiti Teknologi MARA Cawangan Selangor and UiTM Press, 2018-12-31.
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