The effect of individualism and collectivism on customer satisfaction in retail sector asian versus western culture / Abdul Hamid Abdul Halim, Muhammad Hafizi Zamri and Mohd Faizol Rizal Mohd Rasid

• Váldodahkkit: Abdul Halim, Abdul Hamid (Dahkki), Zamri, Muhammad Hafizi (Dahkki), Mohd Rasid, Mohd Faizol Rizal (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: Faculty of Business and Management and UiTM Press, Universiti Teknologi MARA, Malaysia., 2018.
• Fáttát: Article; PeerReviewed
• Liŋkkat: Link Metadata

Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...