The effect of individualism and collectivism on customer satisfaction in retail sector asian versus western culture / Abdul Hamid Abdul Halim, Muhammad Hafizi Zamri and Mohd Faizol Rizal Mohd Rasid

• Główni autorzy: Abdul Halim, Abdul Hamid (Autor), Zamri, Muhammad Hafizi (Autor), Mohd Rasid, Mohd Faizol Rizal (Autor)
• Format: Książka
• Wydane: Faculty of Business and Management and UiTM Press, Universiti Teknologi MARA, Malaysia., 2018.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...