Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]
Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today's higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the needs and demands...
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| Natura: | Libro |
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Unit Penerbitan Universiti Teknologi MARA, Kelantan,
2016-11.
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