Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]

• Huvudskapare: Mamat, Mazlina (Författare, medförfattare), Mat Nawi, Farahiyah Akmal (Författare, medförfattare), Nik Abdul Latif, Nik Kamaruzaman (Författare, medförfattare), Abu Bakar, Hatinah (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Unit Penerbitan Universiti Teknologi MARA, Kelantan, 2016-11.
• Ämnen: Article; PeerReviewed
• Länkar: Link Metadata

Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today's higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the needs and demands...