The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
Competition in the cosmetic industries is stiff as more industrial players are striving to capture the market in Malaysia. Cosmetics play a crucial role in addressing image or presentation to others. There is a dearth of information concerning consumers' perception of the Malaysian Cosmetic Bra...
Enregistré dans:
Auteurs principaux: | , |
---|---|
Format: | Livre |
Publié: |
Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA,
2019-04.
|
Sujets: | |
Accès en ligne: | Link Metadata |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Internet
Link Metadata3rd Floor Main Library
Cote: |
A1234.567 |
---|---|
Exemplaire 1 | Disponible |