The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
Competition in the cosmetic industries is stiff as more industrial players are striving to capture the market in Malaysia. Cosmetics play a crucial role in addressing image or presentation to others. There is a dearth of information concerning consumers' perception of the Malaysian Cosmetic Bra...
Bewaard in:
Hoofdauteurs: | , |
---|---|
Formaat: | Boek |
Gepubliceerd in: |
Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA,
2019-04.
|
Onderwerpen: | |
Online toegang: | Link Metadata |
Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Internet
Link Metadata3rd Floor Main Library
Plaatsingsnummer: |
A1234.567 |
---|---|
Kopie 1 | Beschikbaar |